FAQs

 

Letshopin Ads 

 

ABOUT

Letshopin ads is an innovative online advertising solution to uplift brand awareness and sales for our affiliated business.

Brand ad serving

 

Where all can I display my banner ads?

Below is a list of places where your banner ads can appear depending upon campaign targeting (which is available through our self-serve tool)

Platform Adspaces
Mobile – Android /iOS/Mobile-Site Home page – Large and Small banner
Product Listing Pages
Category pages
Search Result Listings page
Product Details Page
Mobile – Android /iOS/Mobile-Site Home page – Large and Small
Product list page
Category pages
Search list page
Product Details Page
Order confirmation page

 

When I check the website, why do I see someone else’s ads instead of mine?

Multiple campaigns from different Brands keep running on the same ad slots. Letshopin Ads platform, allocates page views among these campaigns depending upon campaign targeting and goals.
You are most likely to see your ad if you refresh the page multiple times. Also, make sure that category, location, day-time targeting is configured appropriately.

 

Manage Campaigns

How can I create a campaign?

Creating a campaign is simple. Once you get your account created on Letshopin Ads, login to the platform and follow these simple steps –

  1. Click on ‘Create Banner Campaign’.
  2. Enter basic details such as campaign name, UN number of the agreement with Letshopin and the dates for the campaign.
  3. Next select the platform and pages you want to display your ads on.
  4. Choose the adspaces which you want to target.
  5. Upload the creative of respective sizes.
  6. If you want to target pages of specific categories only, choose the same.
  7. You can also choose the cities in which you want your ads to be shown.
  8. Select the day parting to let you campaigns run through certain times of the day only.
  9. Finally, go to campaign list, click on the status and submit your campaign.

Once your campaign is submitted, our ad ops team reviews the creative and approves it to go live usually within 24 hours. In case there are any issues with the creative, our ad ops team will contact you directly.

 

 What is UN number? Why should I use it for campaign creation?

UN number is the unique number used to identify the purchase order you sign with Letshopin to run the ad campaign.

 

I created the campaign, but it is still not active? What should I do?

After creating the campaign, it needs to be submitted for approval from Letshopin Ads Admin. To submit your campaign –

  1. Login to Letshopin Ads
  2. Click on the ‘Campaigns’ tab
  3. Search for your campaign, it should show status as ‘draft’
  4. Click on the status and ‘submit’

Your campaign will be submitted and you may be contacted by Letshopin Ads team. It usually takes 24 hours after submitting the campaign to make it live.

 

How can I monitor performance of a campaign?

Basic details of the campaigns such as – total impressions and clicks are available against the campaign name in the campaign list itself.

To analyses the impressions and clicks for a campaign on a specific date, use ‘Reports’ tab available in the menu.

You can select from various options –

  1. Specific campaign or all campaigns
  2. Date range
  3. Metric to analyses – Impressions or Clicks

‘Reports’ screen shows campaign trend in graphical format. You can also download the selected details using the ‘Download’ link

 

How can I change a submitted or active campaign?

You cannot change submitted or active campaign using the Letshopin Ads platform.

Get in touch with your Letshopin Ads Account Manager and he / she will assist you.

 

How can I deactivate a running campaign?

You cannot delete a submitted or active campaign using the Letshopin Ads platform. Get in touch with your Account Manager and he / she will assist you with the same.

 

What are the different types of targeting available?

Various types of targeting are available and you can configure them during campaign creation –

  1. Inventory – Target the platform (Web, M-Site, Android, iOS) and pages on these platforms (home page, product details, search results etc.)
  2. Adspaces –Select from available ad slots on the platform and pages you have selected.
  3. Category – Choose a category to show your ads only on pages related to that category. This applies only to pages which are category dependent, such as – Product details, product list, search result etc.
  4. Location –Select the cities in which you want to show your ads.
  5. Day parting –You can also choose the time of the day and week to show your ads.

 

Does Letshopin also provide campaign management services?

Yes. Letshopin Ads have dedicated staff to help you set up and manage your campaigns end to end. If you wish, Letshopin Ads team can do this for you. Get in touch with your Letshopin Account Manager to know more.

 

Brand reports

 How do I check the performance of my campaign?

Basic performance details of the campaigns such as – total impressions and clicks – are available in the campaign list on Letshopin Ads platform

To analyses the impressions and clicks for a campaign on a specific date, use ‘Reports’ tab available in left hand menu on Letshopin Ads platform. 1. Click on ‘Create Banner Campaign’.

You can select from various options –

  1. Specific campaign or all campaigns.
  2. Metric to analyses – Impressions or Clicks

‘Reports’ screen shows campaign trend in graphical format. You can also download the selected details using the ‘Download’ link.

 

Can I check the performance of the campaign on a particular day?

Yes. Log on to Letshopin Ads and use ‘Reports’ tab available in the left hand menu. You can select from various options –

  1. Specific campaign or all campaigns
  2. Date range
  3. Metric to analyses – Impressions or Clicks

‘Reports’ screen shows campaign trend in graphical format. You can also download the selected details using the ‘Download’ link

 

Billing

 What are the different billing options available?

Currently, Cost-per-Thousand Impressions (CPM) billing mode is available.

How is the budget spending on the campaigns managed?

After you submit the campaign, Letshopin Ads team reviews it and updates the pricing as agreed in the contract. Ads platform ensures that campaigns are run as per the schedule and other targeting criteria specified while setting up campaign in the system.